Client: CBS Records
Project: NCIS Soundtrack
Services: Online PR, Viral Marketing, and Video distribution

The Test:
  1. Create buzz and awareness for the NCIS Album
  2. Drive album sales
The Solution:
  1. Develop an online PR & Marketing campaign
  2. Syndicate music video for Cote De Pablo
The Outcome:
  • Features on QuickTime, MSN Music, AOL Music, Y! Music, Windows Media Guide, Etc.
  • Over 70,000 units sold