Client: Vivendi Entertainment
Project: New York, I Love You
Services: Online PR, Viral Marketing, Design services, Mobile marketing, Website development, Flash & Rich media ad units, Original content creation, Campaign development.

The Test:
  1. Create buzz and awareness for New York, I Love You
  2. Develop an environment for fans to join and opt into group
  3. Increase ticket sales
The Solution:
  1. Develop an online PR & Marketing campaign
  2. Create a video contest to engage fans
  3. Build a micro-site to create a bi-lateral communication setting
The Outcome:
  • More than 15,000 fans on Facebook
  • Nearly 100 contest entries
  • Over 500,000 trailer streams on Windows Media
  • Features on Yahoo!, AOL, Fandango, Windows Media, QuickTime, MSN, Etc