Client: Warner Bros Records / GSM
Project: Daniel Powter
Services: Online PR, Viral Marketing, Design services, Mobile marketing, Website development, Original content creation, Campaign development, Fan building, Fan communications.

 The Test:
  1. Create an online fan awareness for Daniel Powter
  2. Increase past Album sales
  3. Build fan communities
  4. Raise excitement for sophomore album
The Solution:
  1. Develop an online PR & Marketing campaign
  2. Redesign all web properties
  3. Create Mobile short codes and IVR lines
  4.  Institute opt-in forms on all web properties 
The Outcome:
  • Social Media properties grew 25%
  • Rise in sync license requests
  • Increase in concert attendance
  • Over 25,000 fans on Facebook