The Test:

1. Raise artist awareness.
2. Drive traffic to specified destination endpoints (official webpage, iTunes, Twitter, etc.)
3. Create an interactive fan base with a mutually beneficial bi-lateral relationship

The Solution:

1. Utilize Mozes Connect’s technology to build a mobile fan base.
2. Promote SMS short code and IVR phone number on all relevant websites
3. Give fans of the mobile club an incentive to join by providing exclusive content and contest opportunities.

The Outcome:

• Grew a mobile fan base (MOB) of 50,000 people.
• Increased music sales by pushing MOB to retail outlets, specifically iTunes.
• Over 6,000 messages left on the IVR line.